Apple's latest campaign, all shot on an iPhone.

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Apple's latest campaign, all shot on an iPhone.

I'm a huge fan of this company, the attention to detail and precision in everything they do is inspiring.  As a Mac user in one way or another for some 27 years, I'm really loving the Mac 30th anniversary campaign.

Check it out here.

 

See how it was made, all on an iPhone.  Incredible.

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